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35% Off Storewide (including Engagement Rings)

50% Off Pre-Owned Diamonds

70% Off All Estate Jewelry

Our company motto is “We actually care”

We actually care, we actually care, we actually care.

What does that mean to you?

In todays world where you get treated like yesterdays breakfast at most places, we treat you like royalty.

It also means we provide the best selection in the entire area. And we have the best prices.

Right now, you can get 35% off storewide including engagement rings, 50% off pre-owned diamonds, and 70% off our huge selection of estate jewelry.

Due to the crazy times, we are helping even more by providing additional discounts if requested.

We offer 0 down 0% financing and we have more 5 star reviews than any other jewelry in all of West Michigan.

Have any diamonds gold or silver to sell, get the highest instant payout right next door at Jensen Estate Buyers.

We desperately need to buy some 1ct and larger diamonds, so if you have any diamonds, stop in and see how much you can get.

We are so excited to be open to serve you!

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*Sale for in-stock jewelry only, excludes Gabriel & Co, Simon G, La Fonn, Amen and some watches.