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Diamonds

50% Off Pre-Owned Diamonds

Although we are known for our amazing customer service and for having the best-priced engagement rings in all of West Michigan, many people don’t realize we are also one of the largest sellers of diamonds in the area. We have a huge selection of both new and pre-owned diamonds to fit every kind of budget.

Some of the benefits of buying a diamond from Jensen Jewelers include:

  • 50% Off Pre-Owned Diamonds
  • High-Quality Certified Diamonds
  • Lifetime Service on Purchases
  • Real diamonds (not man-made diamonds from a lab)

4 C’s of Diamonds

Cut

Cut is one of the most important factors in picking a diamond. Cut is the factor that fuels a diamond’s fire, sparkle and brilliance

Color

Diamond color is all about what you can’t see. Diamonds are valued by how closely they approach colorlessness – the less color, the higher their value.

Clarity

Diamond clarity refers to the absence of inclusions and blemishes. Diamonds without these birthmarks are rare, and rarity affects a diamond’s value.

Carat

Diamonds and other gemstones are weighed in metric carats: one carat is equal to 0.2 grams, about the same weight as a paperclip.


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