Helpful Engagement Ring Buying Guide
As Grand Rapids’ premier jeweler, we know how important and exciting it is when the decision has been made to commit to that special someone in your life. It is our goal to find you the perfect engagement ring that will put a sparkle in her eye. So where do you start? How do you pick out an engagement ring? Once you choose one, how do you pay for it? In order to choose the perfect diamond ring within your budget, you must understand the 4C’s – Cut, Color, Clarity and Carat weight. We will actually take our time with you and allow you to do side-by-side comparisons and show you diamonds in natural lighting (not just the bright jeweler’s lights) so that you can truly evaluate your diamond.
